Siesta is over!

Fueled by the vibrating moment the Spanish cinema is currently living, our goal is to bring contemporary classics by Spanish auteurs to international cinema festivals. Thereby, they may complement the latest releases of the year that they have already planned to program or constitute a special sidebar program.

PANORAMICA is here to offer an online hub for the ‘new normal’ context. It’s a new online service that functions as an international representative and delivers a platform that can coexist or fuse seamlessly with your already existing infrastructure, allowing you to amplify your programming with minimal effort.

The festival will be able to select from our catalog of films with rights already cleared for its territory, enabling you and your programming team to customize your showcase. Furthermore, different predetermined painstaking selections or thematic strands will also be available (selected by our team or by invited programmers), and they will be able to be booked as a package.

The online screenings will be geoblocked to your country, and the overall number of screenings will be limited.


PLAY Acció Cultural is a non-profit cultural entity with two decades of history, whose main activity is to organize the REC International Film Festival of Tarragona, and other actions focused on the promotion and dissemination of audiovisual and new creators (RECLab, Traffic, etc.). After the endorsement of participation in various collective projects at an international level in recent years (Creative Europe, Erasmus+, EuroRegió, etc.), Play Acció Cultural now coordinates an action that summarizes its objectives and characteristics and offers a response to some of the various challenges that are already here.

Graduated in Art History (URV) and Audiovisual Communication (UPF), he is a film and video programmer and curator. He has organized exhibitions and programs in Brazil, Israel, Slovakia, USA, and China, and has collaborated with institutions such as KuntsWerke (Berlin), Instituto Cervantes and the Cineteca Nacional de México. He has been jury at festivals in South Africa, Hungary, France and Serbia, including the Berlinale (Generation). Spanish-speaking delegate at Tallinn Black Nights and co-founder of the REC Tarragona International Film Festival (artistic director since 2006).

Film programmer, distributor, and project development consultant. Delegate of Latin America for Kralovy Vary and Cinéma du Reel, and member of the selection committee of the Río de Janeiro Festival. International. Consultant for the Hubert Bals Foundation and the Doha Film Institute, as well as external project advisor for the Creative Europe program of the EU.

Historically linked to IN-EDIT, the festival (and international network) dedicated to music documentaries, he started in the communications department until he assumed the direction of the festival from 2007 to 2019., Then, he also launched a VOD platform, a ticketing system for film events and also became a producer with Parchís, the Documentary (a Netflix original). He currently combines In-Edit with projects like this one.

Our curators proposals

Panorámica is not a streaming platform for festivals, but a service for programmers with its player. For this reason, curators are very important in this project. Our clients will be able to choose the content that interests them directly, of course,  but they will also be able to opt for previously prepared programming packages. In addition to Xavi and Susana, in the coming months, itineraries will be added, and they will be selected by guest curators such as:

Isona Admetlla
Sociologist and Cultural Manager. She is a lecturer, consultant, and audience designer.
Born in Barcelona, she has been based in Berlin since 2001 and is the Coordinator of the Berlinale-World Cinema Fund.

As a freelancer, she designs and gives training seminars on film financing, marketing, distribution, pitching, and audience design at universities and other institutions related to cinema worldwide. She regularly participates in project selection committees as a jury or lecturer.

Miquel Escudero
Journalist and cinema programmer, his articles have been published in magazines such SoFilm, Dirigido Por and Caimán Cuadernos de Cine. He is a programmer at La Semaine de la Critique du Festival de Cannes and at the Belfort Entrevues Festival. He is also a film curator for Chinechilex (Chilean film director's association), where he works with director Pamela Varela. Likewise, he is also the agent and curator of the avant-garde film director collective Obscuritads.

Mercedes Martínez-Abarca
Mercedes Martínez-Abarca is a film programmer and consultant based in the Netherlands. Mercedes has worked at International Film Festival Rotterdam since 2009, where she is currently in charge of the Latin-American and Caribbean regions and part of the Hubert Bals Fund selection committee. She also collaborates with the female filmmakers' association, Dones Visuals.

Mercedes has been part of the selection committee for Ventana Sur’s Primer Corte and Copia Final. Previously she coordinated the Holland Film Meeting, worked at the sales agency Fortissimo Films and collaborated with different film festivals and co-production platforms. She has also been part of the MEDIA Single Project and Spanish Film Institute selection committees.